Simpill
BRAND DEVELOPMENT・OOH・SOCIAL・mock ad
We created SIMPILL, a brand built to make over-the-counter medication simple, accessible, and clear. From the ground up, we developed a strategic brand identity, including brand guidelines, tone of voice, and packaging. I was responsible for the original idea behind SIMPILL, developing the brand concept, messaging, and tone of voice. As the copywriter, I crafted the brand’s communication across all platforms. Additionally, I contributed to design decisions, helping shape the visual execution to align with the brand’s mission.
We believe that healthcare should be simple, accessible, and transparent. By prioritizing clarity, affordability, and effectiveness, we empower you to make informed choices about your health with ease.
Position as an affordable, transparent, and sustainable alternative. Use clear consumer education to build trust in generic efficacy. Explore DTC sales and retail exclusives to bypass competition. Highlight eco-conscious packaging to attract modern shoppers.
Simpill
BRAND DEVELOPMENT・OOH・SOCIAL・mock ad
We created SIMPILL, a brand built to make over-the-counter medication simple, accessible, and clear. From the ground up, we developed a strategic brand identity, including brand guidelines, tone of voice, and packaging. I was responsible for the original idea behind SIMPILL, developing the brand concept, messaging, and tone of voice. As the copywriter, I crafted the brand’s communication across all platforms. Additionally, I contributed to design decisions, helping shape the visual execution to align with the brand’s mission.
Simpill
BRAND DEVELOPMENT・OOH・SOCIAL・mock ad
We created SIMPILL, a brand built to make over-the-counter medication simple, accessible, and clear. From the ground up, we developed a strategic brand identity, including brand guidelines, tone of voice, and packaging. I was responsible for the original idea behind SIMPILL, developing the brand concept, messaging, and tone of voice. As the copywriter, I crafted the brand’s communication across all platforms. Additionally, I contributed to design decisions, helping shape the visual execution to align with the brand’s mission.
We believe that healthcare should be simple, accessible, and transparent. By prioritizing clarity, affordability, and effectiveness, we empower you to make informed choices about your health with ease.
Position as an affordable, transparent, and sustainable alternative. Use clear consumer education to build trust in generic efficacy. Explore DTC sales and retail exclusives to bypass competition. Highlight eco-conscious packaging to attract modern shoppers.
SIMPILL is the result of a multidisciplinary collaboration led by Matias Gomez, Jojo Perell, and Evelyn Venezky. Together, the team merged strategy, storytelling, and design to reimagine healthcare making over-the-counter medicine more accessible, transparent, and human.
Meds made simple.
SIMPILL is the result of a multidisciplinary collaboration led by Matias Gomez, Jojo Perell, and Evelyn Venezky. Together, the team merged strategy, storytelling, and design to reimagine healthcare making over-the-counter medicine more accessible, transparent, and human.
Meds made simple.
SIMPILL is the result of a multidisciplinary collaboration led by Matias Gomez, Jojo Perell, and Evelyn Venezky. Together, the team merged strategy, storytelling, and design to reimagine healthcare making over-the-counter medicine more accessible, transparent, and human.
Meds made simple.
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