F1 x Lv
BRAND EXPERIENCE・PRODUCT CONCEPTING・Mock ad
F1RST: Formula 1 Rail Speed is a visionary collaboration merging the adrenaline of Formula 1 with the timeless craftsmanship of Louis Vuitton. Developed as Fabiana Abreu’s capstone project, the concept reimagines luxury travel through a high-speed train connecting the Grand Prix destinations of Barcelona, Monaco, and Imola through 20 themed carriages inspired by the 20 Formula 1 teams. I collaborated on concept development and narrative, contributing to the experiential vision and helping shape a cohesive world where design, technology, and sensory storytelling elevate motion into a performance-driven luxury experience.
F1RST: Formula 1 Rail Speed is the result of a multidisciplinary collaboration developed as Fabiana Abreu’s capstone project, led by Fabiana Abreu and Matias Gómez. Alongside Juan Diego Yurrita, Camila Anzoátegui, Luisana Rangel, Valeria Torres, Patricia Dipré, Maria Alejandra Espejo, and Sofia Funes, the team merged strategy, storytelling, and design disciplines to reimagine luxury travel, blending the speed of Formula 1 with the craftsmanship of Louis Vuitton to transform transportation into a refined, performance-driven experience.
F1 x Lv
BRAND EXPERIENCE・PRODUCT CONCEPTING・Mock ad
F1RST: Formula 1 Rail Speed is a visionary collaboration merging the adrenaline of Formula 1 with the timeless craftsmanship of Louis Vuitton. Developed as Fabiana Abreu’s capstone project, the concept reimagines luxury travel through a high-speed train connecting the Grand Prix destinations of Barcelona, Monaco, and Imola. I collaborated on concept development and narrative, contributing to the experiential vision and helping shape a cohesive world where design, technology, and sensory storytelling elevate motion into a performance-driven luxury experience.
F1 x Lv
BRAND EXPERIENCE・PRODUCT CONCEPTING・Mock ad
F1RST: Formula 1 Rail Speed is a visionary collaboration merging the adrenaline of Formula 1 with the timeless craftsmanship of Louis Vuitton. Developed as Fabiana Abreu’s capstone project, the concept reimagines luxury travel through a high-speed train connecting the Grand Prix destinations of Barcelona, Monaco, and Imola. I collaborated on concept development and narrative, contributing to the experiential vision and helping shape a cohesive world where design, technology, and sensory storytelling elevate motion into a performance-driven luxury experience.
F1RST: Formula 1 Rail Speed is the result of a multidisciplinary collaboration developed as Fabiana Abreu’s capstone project, led by Fabiana Abreu and Matias Gómez. Alongside Juan Diego Yurrita, Camila Anzoátegui, Luisana Rangel, Valeria Torres, Patricia Dipré, Maria Alejandra Espejo, and Sofia Funes, the team merged strategy, storytelling, and design disciplines to reimagine luxury travel, blending the speed of Formula 1 with the craftsmanship of Louis Vuitton to transform transportation into a refined, performance-driven experience.
F1RST: Formula 1 Rail Speed is the result of a multidisciplinary collaboration developed as Fabiana Abreu’s capstone project, led by Fabiana Abreu and Matias Gómez. Alongside Juan Diego Yurrita, Camila Anzoátegui, Luisana Rangel, Valeria Torres, Patricia Dipré, Maria Alejandra Espejo, and Sofia Funes, the team merged strategy, storytelling, and design disciplines to reimagine luxury travel, blending the speed of Formula 1 with the craftsmanship of Louis Vuitton to transform transportation into a refined, performance-driven experience.
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Diptyque
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