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Gemini

INTERACTIVE・OOH​・Social・Mock ad

Artificial Intelligence is often perceived as a shortcut that replaces genuine learning and limits human curiosity. Launch It, reframes Google Gemini as a tool that sparks exploration rather than replacing the thinking process. By combining tactile learning moments with digital discovery, the campaign positions Gemini as a creative partner that helps students explore questions, experiment with ideas, and push their thinking further. Through social content, interactive storytelling, and classroom activations, Launch It transforms AI from something that gives answers into something that encourages curiosity, creativity, and imagination.

Launch It. Gemini was developed through a multidisciplinary collaboration that brought together advertising, production, film, and design to create an integrated campaign exploring the future of AI-powered creativity. As Art Director & Strategist, I collaborated with an exceptional team of creatives, strategists, producers, designers, filmmakers, and post-production specialists to transform the concept into a fully realized campaign.


The project was developed alongside fellow Art Directors & Strategists Javiera Gurdian, Emma Scalzo, Amelia Garip, and Valentina Scheerle, with illustration support from Victoria Balda, case study development by Morella Niembro, 3D design by Andres Arriaga, and advertising team assistance from Ana Rodriguez.


The production was led by Producer Chelsea Nott and directed by brody van arnam, with Preston Bowman serving as Casting Director, Chelsea Nott as Assistant Director, Percy Harris as 2nd Assistant Director, Sky Sullivan as Unit Production Manager, and Ava Smith and Estela Guzman as Production Assistants.


The Art Department included Production Designers Luna Wang and Bella Patterson, A.D. Coordinator Dakota Bain, Costume Designer Alex Lippe, Costume Assistant Ava Clapp, Props Designer Alysia Grace, Construction Lead Derek Dumas II, Set Decorators Dakota Bain, Anne Nguyen, and Eduardo Gonzalez, Set Decorator & Scenic Zoey Ball, and Illustrator Bella Patterson.

Cinematography was led by Director of Photography Ethan Junko, alongside 1st Assistant Camera PJ Iglesias, 2nd Assistant Camera Lasse Leikola, and Camera Utility Santiago Restrepo. The Grip & Electric team featured Gaffer Elli Baker, Key Grip Dylan Padron, Matt Fishman, Carlotta Wesler, Chuck Prasek, and Camera Utility Santiago Restrepo.


Sound was managed by Location Mixer Ryan Newhams and Boom Operator Ryan Newhams. Post-production was completed by Editor Samuel Lackey, Digital Imaging Technician Sion Davis, Visual Effects (VFX) Compositor Ethan Junko, Post Sound Mixer Braden Little, Sound Effects Editors Ben Weigel and Ryan Medeiros, and Colorist Ethan Junko.


The project was made possible through the mentorship of Advertising & Branding Chair Oscar Betancur and Film & Television Chair Brett Wagner, reflecting a collective effort where strategy, storytelling, production design, and cinematic execution came together to launch an innovative vision for Google's Gemini platform.

Gemini

INTERACTIVE・OOH​・Social・Mock ad

Artificial Intelligence is often perceived as a shortcut that replaces genuine learning and limits human curiosity. Launch It, reframes Google Gemini as a tool that sparks exploration rather than replacing the thinking process. By combining tactile learning moments with digital discovery, the campaign positions Gemini as a creative partner that helps students explore questions, experiment with ideas, and push their thinking further. Through social content, interactive storytelling, and classroom activations, Launch It transforms AI from something that gives answers into something that encourages curiosity, creativity, and imagination.

Launch It. Gemini was developed through a multidisciplinary collaboration that brought together advertising, production, film, and design to create an integrated campaign exploring the future of AI-powered creativity. As Art Director & Strategist, I collaborated with an exceptional team of creatives, strategists, producers, designers, filmmakers, and post-production specialists to transform the concept into a fully realized campaign.

Launch It. Gemini was developed through a multidisciplinary collaboration that brought together advertising, production, film, and design to create an integrated campaign exploring the future of AI-powered creativity. As Art Director & Strategist, I collaborated with an exceptional team of creatives, strategists, producers, designers, filmmakers, and post-production specialists to transform the concept into a fully realized campaign.

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