We developed an advertising campaign, including a 60-second brand film, social content, and strategy for LOEWE to raise brand awareness and highlight how its designs draw inspiration from nature. For this project, I served as the project manager and art director, overseeing the creative vision and execution. I was responsible for designing social and out-of-home assets, co-directing the video alongside the DP, and crafting the shot list and script to ensure a cohesive and visually compelling narrative.