Diptyque
INTERACTIVE BILLBOARD・SCENT EXPERIENCE・Mock Ad
A first-of-its-kind olfactory billboard placed near Diptyque boutiques, inviting audiences to explore scent notes layer by layer through a rotating glass installation and dynamic digital visuals. The concept transforms fragrance education into an immersive art experience and anchors the entire campaign. I developed the original idea, wrote the campaign copy, and collaborated with my team to bring the installation and experience to life.
The front of the billboard features distinct scent notes-but never the full fragrance-inviting curiosity without revealing the complete scent.
Rotating the front case allows the individual to smell different notes, without disturbing the core message.
The rear digital screen at the back of the billboard carries the campaign’s written voice through its own unique rhythm and attitude.
As consumers pass by, a hidden motion sensor activates a gentle stir in the in-store perfume tank, creating a moment of wonder that invites them into the Diptyque experience.
As part of the in-store experience, the custom fragrance bottle is designed to hold two separate scents, allowing consumers to layer them according to their personal preferences. This innovative design not only showcases each fragrance individually but also enhances the customer experience by encouraging exploration and personalization.
Diptyque
INTERACTIVE BILLBOARD・SCENT EXPERIENCE・Mock Ad
A first-of-its-kind olfactory billboard placed near Diptyque boutiques, inviting audiences to explore scent notes layer by layer through a rotating glass installation and dynamic digital visuals. The concept transforms fragrance education into an immersive art experience and anchors the entire campaign. I developed the original idea, wrote the campaign copy, and collaborated with my team to bring the installation and experience to life.
Diptyque
INTERACTIVE BILLBOARD・SCENT EXPERIENCE・Mock Ad
A first-of-its-kind olfactory billboard placed near Diptyque boutiques, inviting audiences to explore scent notes layer by layer through a rotating glass installation and dynamic digital visuals. The concept transforms fragrance education into an immersive art experience and anchors the entire campaign. I developed the original idea, wrote the campaign copy, and collaborated with my team to bring the installation and experience to life.
The front of the billboard features distinct scent notes-but never the full fragrance-inviting curiosity without revealing the complete scent.
Rotating the front case allows the individual to smell different notes, without disturbing the core message.
The rear digital screen at the back of the billboard carries the campaign’s written voice through its own unique rhythm and attitude.
As consumers pass by, a hidden motion sensor activates a gentle stir in the in-store perfume tank, creating a moment of wonder that invites them into the Diptyque experience.
As part of the in-store experience, the custom fragrance bottle is designed to hold two separate scents, allowing consumers to layer them according to their personal preferences. This innovative design not only showcases each fragrance individually but also enhances the customer experience by encouraging exploration and personalization.
Scent in Layers is the result of a multidisciplinary collaboration led by Matias Gomez, Gavin Bacher, Max Fallenius, and Seung Joo Lee. Together, the team merged strategy, storytelling, design, and technology to bring Diptyque’s world to life-transforming fragrance education into an immersive, tactile, and poetic experience.
Scent in Layers is the result of a multidisciplinary collaboration led by Matias Gomez, Gavin Bacher, Max Fallenius, and Seung Joo Lee. Together, the team merged strategy, storytelling, design, and technology to bring Diptyque’s world to life-transforming fragrance education into an immersive, tactile, and poetic experience.
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LEC
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